Choosing the Right Location for Your Coliving

Before reading this do give a read to the following

1. Understanding the Coliving Industry
2. Developing Your Coliving Concept

Choosing the right location for your coliving space is one of the most critical decisions you will make. The location not only determines the kind of residents you will attract but also influences the overall vibe and success of your business. A prime location can offer convenience, accessibility, and a unique lifestyle experience that aligns with your target demographic.

Choosing the Right Coliving Location

1. Proximity to Amenities
1. Importance of Nearby Amenities: Residents will value being close to essential services and amenities such as grocery stores, cafes, public transportation, and entertainment options. Being in proximity to these conveniences enhances the living experience and makes your coliving space more attractive.
2. Case Study - Urban Coliving: In densely populated urban areas like New York or London, the availability of amenities within walking distance can be a significant draw for potential residents. For example, having a coffee shop or coworking space nearby can be a deciding factor for digital nomads or young professionals.
2. Accessibility and Public Transport
1. Ease of Commute: Accessibility is key, especially if your target residents are professionals who need to commute to work. Being near major public transport hubs, such as metro stations or bus lines, can make your coliving space more appealing.
2. Case Study - Bali: In locations like Bali, where scooters are the primary mode of transport, easy access to main roads and safe parking facilities can be a selling point. If your location is slightly remote, consider offering shuttle services to nearby transport links.
3. Community Vibe and Local Culture
1. Aligning with Local Culture: The local community's vibe and culture should resonate with your coliving concept. For example, if your coliving space is focused on wellness, a location near natural environments, parks, or wellness centers would be ideal.
2. Case Study - Norway: A coliving space in a small town in Norway could leverage the local culture of outdoor activities, such as hiking or skiing, which would appeal to adventure enthusiasts and nature lovers.
4. Local Regulations and Zoning Laws
1. Understanding Legal Requirements: Different locations have varying regulations regarding short-term rentals, shared living, and property use. It’s crucial to understand local zoning laws and ensure your coliving space complies with them. Failure to do so can result in legal challenges or fines.
2. Case Study - Lisbon: In cities like Lisbon, where there are strict regulations on short-term rentals, you may need to obtain specific permits or licenses to operate a coliving space. It’s advisable to consult with local authorities or legal experts to navigate these regulations.
3. Market Demand and Competition
1. Assessing Market Demand: Conduct thorough market research to determine the demand for coliving in your chosen location. Factors to consider include the local population's demographics, the presence of universities or tech hubs, and the influx of tourists or digital nomads.
5. Analyzing Competition: Understand the competitive landscape in the area. Are there already established coliving spaces? What are they offering, and how can you differentiate your space? This analysis will help you position your coliving space effectively in the market.
6. Case Study - San Francisco: In tech hubs like San Francisco, where there is a high demand for flexible living arrangements, the competition is fierce. However, by identifying gaps in the market, such as affordable options for early-stage startups, you can carve out a niche for your coliving space.

If you are looking to learn more in-depth about the coliving industry, you should consider getting the Art of Coliving Book written by Gui Perdrix after interviewing 100+ coliving entrepreneurs worldwide. It summarizes best practices in community building, real estate sourcing, financial models, marketing, architecture, and all other subjects related to building out your coliving business.

Real Estate Considerations

Once you’ve chosen a potential location, the next step is to evaluate the real estate options available. The choice between buying and renting will significantly impact your business's financials and operational flexibility.

1. Buying vs. Renting
1. Pros and Cons of Buying:
1. Pros: Buying property offers long-term stability and the potential for property value appreciation. It allows you greater control over the space and the ability to make significant renovations or customizations.
2. Cons: The upfront costs of buying are high, including down payments, mortgage payments, and property taxes. It also ties up capital that could be used for other aspects of the business, such as marketing or interior design.
2. Pros and Cons of Renting:
1. Pros: Renting offers greater flexibility and lower upfront costs. It allows you to test different locations without committing to a long-term investment. Renting also enables you to scale up or down more easily as your business grows.
2. Cons: Renting comes with the risk of lease terminations or rent increases, which can disrupt your business. You may also have limited control over the property and may face restrictions on making significant changes.
3. Case Study - Portugal: In Portugal, some coliving operators start by renting properties in popular tourist areas to test the market before committing to a purchase. This strategy allows them to gauge demand and make adjustments before making a significant financial investment.
2. Tips for Scouting and Securing Property
1. Conduct Thorough Inspections: Whether you’re buying or renting, it’s essential to conduct thorough inspections of the property. Look for issues that could affect your operation, such as plumbing, electrical systems, or structural integrity.
2. Negotiate Favorable Terms: Don’t hesitate to negotiate lease terms or purchase agreements. This could include negotiating longer lease terms with fixed rent increases, or securing favorable financing options if buying.
3. Consider Future Expansion: When selecting a property, consider your long-term goals. If you plan to expand, look for properties with adjacent spaces or the potential for vertical expansion.

If you are looking to start a coliving business we have recently launched the Artof.Co Incubator Program. It is a 12-month milestone based program helping coliving entrepreneurs successfully conceptualize and build sustainable coliving businesses.

Leveraging Location for Marketing

Your location is not just a logistical decision—it’s a powerful marketing tool. A well-chosen location can be a significant selling point in your marketing strategy.

1. Highlighting Local Attractions and Culture
1. Use your location to appeal to your target demographic by highlighting local attractions, cultural experiences, and the lifestyle the area offers. For example, if your coliving space is near a beach, emphasize the surfing culture and the relaxed, coastal lifestyle.
2. Case Study - Sri Lanka: A coliving space in Sri Lanka could market itself as a haven for surfers and yoga enthusiasts, highlighting the proximity to pristine beaches and yoga retreats.
2. Showcasing Accessibility
1. Promote how easy it is for potential residents to access your coliving space. This could include proximity to public transport, major highways, or airports. Accessibility is a key factor for people who travel frequently or who work in different parts of the city.
2. Case Study - Lisbon: In Lisbon, promoting your coliving space’s proximity to the metro or bus lines could be a major selling point for young professionals who rely on public transport.
3. Incorporating Location into Branding
1. Integrate the essence of your location into your brand identity. This could be through the name of your coliving space, the design elements, or even the events and activities you offer. A strong connection between your brand and your location can create a unique and memorable identity.
2. Case Study - Coworksurf: A brand like Coworksurf uses its locations—close to surfing spots—as a central element of its brand, attracting digital nomads who are passionate about surfing.

Coliving Guide is a series of articles that will give you in-depth understanding of various aspects of coliving and help you take better decisions as a coliving founder. It is for anyone who is thinking about starting or already operating a coliving business. Do share it with fellow founders and enthusiast who would be interested and leave your feedback on coliving@artof.co

1. Understanding the Coliving IndustryDeveloping Your Coliving Concept
2. Choosing the right location for your Coliving
3. Designing Your Coliving Space
4. Building a Thriving Coliving Community
5. Setting Up the Workspace in your Coliving
6. Financial Planning and Unit Economics in Coliving
7. Marketing Your Coliving Space
8. Legal and Regulatory Considerations in Coliving
9. Building and Scaling Your Team in Coliving Business
10. Preparing for Growth and Future Trends in Coliving

If you have any questions around coliving feel free to book a free coliving advisory session here.