Everything Coliving: Coliving Gossip, Coliving Podcast, The District Show, Coliving Q&A Recap, Coliving Marketing, and Other Coliving News.
You are receiving Everything Coliving, the summary of coliving news, insights, and announcements curated by the Artof.co team. Today, it's Mayank Pokharna behind the edition! If you don't find value, simply unsubscribe at the end of this email. And if a colleague sent Everything Coliving to you, make sure to subscribe here (or below). Have a good read!
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Introducing Coliving Gossips
Meet Mark and Dough exploring the coliving world in their own way.
Have you ever wondered:
- What are residents thinking?
- How are other operators handling things?
- How do I manage a particular challenge?
and everything else coliving. Now you have Mark and Dough to help you with insights and help learn everything about coliving in a fun way.
Coliving Innovators Podcast
We are recording and processing 5 new episodes next week. You will get to hear the inspiring journeys of Samuel from Allihoop Coliving, Lodewijk from GroweNL, Erwin from Enter Coliving, Filipa from Same Same Coliving, and Lea from POHA House. Subscribe to the channel here.
If you have not tuned in so far, listen to the episodes which are already out:
- Resident to Coliving Operator: Kyle Gaarder on Community, Profitablity
- The Art and Science of Coliving: In-depth Conversation with Gui Perdrix
- How to build a Digital Nomad Coliving brand? Mayur, NomadGao
- On Building Affordable & Accessible Coliving Atticus LeBlanc, CEO of Padsplit
- On Scaling Profitable Coliving with Murray Clark from The Neighbourgood
- Brad Hargreaves on Common's Bankruptcy
Gui Perdrix at The District Show, Barcelona
Some key takeaways from The District Show - and the big new trend is now flexliving!
- Operators that have "traditionally" done coliving are more and more focusing on the flex-living aspect of their business. Lavanda showcased in 2023 that 85% of current BTR, coliving and PBSA operators are adding short-stay to their living products and entering the flexliving space
- Licensing is an issue - no, it's not. Aparthotel licensing works well. What is an issue is general urbanplanning, which are often lacking for long-term visions in cities and municipalities, and missing out on the value that these operators can bring
- Coliving is still strong, and in fact, the golden age of coliving is now. Spending 4h with my dear friend Marc Förster Algás just made it clear: the Era of Community-driven Business (ECB) is now, and operators (having very low margins) have only one choice: namely, to be differentiated on their product by offering high-quality services
September Recap: Everything Coliving Q&A Meetup
The Everything Coliving Q&A session brought together 40 experts and operators from the coliving industry to share insights on trends, challenges, and strategies. Covering a wide range of topics, from community curation to senior living strategies and operational challenges.
Want to join the next one? Join the whatsapp community or register for the Q&A:
- Community Curation: Tech-based and human-centered approaches to build engaging communities. Weekly events like game nights foster connections.
- Customer Acquisition: Word of mouth and local platforms like Mapmelon are key marketing tools.
- Senior Living Coliving: Growing demand with operators like NuuAge Coliving seeing strong interest even before opening.
- Scaling Operations: Start small, master the business model, then scale up. Yield varies by region, influencing profitability.
- Rebranding Coliving: Consider renaming coliving and introducing a star rating system for better differentiation.
- Future Trends: Evolving models for seniors, families, and professionals. Operators need adaptability to succeed in this growing market.
This is the Era of Community Driven Business. ~ Marc Forster Algas
Coliving Marketing: How to get first 100 customers?
Attracting your first 100 customers is crucial to building a thriving coliving business. This guide shares proven strategies to help you succeed:
- Understand Your Audience: Create buyer personas to tailor marketing.
- Build a Strong Online Presence: Optimize your website, leverage SEO, social media, and content marketing.
- Utilize Platforms: List on coliving and short-term rental sites.
- Invest in Paid Ads: Use Google and social media ads.
- Engage in Partnerships: Collaborate with universities, companies, and local events.
- Create Exceptional Customer Experiences: Happy residents will refer new ones.
- Track Metrics: Continuously analyze and adapt your strategies.
With a combination of online tactics, partnerships, and community-building, you can create a strong foundation for your coliving business.
Everything Else Coliving
- Podcast in Coliving: Reinventing Real Estate Podcast with Anil Khera, Node
- Intergenerational co-living: A new housing option for seniors in Singapore? Such arrangements are growing in popularity as people realise that "seniors and the young do have things that they can learn from each other and can support each other with", says a researcher.
- Co-living spaces: what young professionals want. Gen Z and millennials prefer technology-integrated and community-oriented accommodations in cities across India
- Co-living and Environmental Awareness Redefine the Concept of Housing. Millennials and Gen Z Seek Connection and Community Lost in Big Cities: Gustavo Felipe Tomé Velázquez
- There is a quiet consensus within the co-living industry that "co-living" has become more of a buzzword than a well-defined concept. As a result of the industry's exponential growth over the last five years, the term has become so overused that industry players such as Ms Adeline Phua, managing partner of co-living brand lyf, find that its definition is now rather fragmented.
- Urban Living Festival takes hospitality insights to next level. The festival showcased key trends in hospitality and real estate, focusing on short-term rentals, coliving, and adaptive reuse. Key discussions included:
- Challenges in regulating short-term rentals in cities like NYC and Barcelona.
- AI and automation's role in guest personalization and operational efficiency.
- The rising appeal of adaptive reuse for urban developments.
- Insights into sustainability, with a focus on net-zero and climate resilience strategies.
- The importance of public-private partnerships in unlocking housing development.
- Seattle council paves the way for micro-apartments in the city. On Tuesday, the council lifted co-living restrictions placed in 2014 and updated the ordinance to align with a new state law.
- Adam Neumann's startup Flow opens co-living community in Saudi Arabia.
- Singapore's co-living revolution: Will the expansion of the biggest operator alleviate housing woes or fuel rental spikes?
We hope you enjoyed this edition and wish you a great weekend ahead. Reply us with your thoughts on what more you want to read and if you have any feedback.
If you want us to cover anything, please mail it to us on coliving@artof.co
Gui Perdrix & Mayank Pokharna _The Artof.Co team_
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