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An end-to-end Marketing Agency for the Coliving Businesses
Coliving Marketing that Fills Beds, Builds Brands & Increases Revenue
We help coliving operators attract the right residents, build strong community brands, and fill their spaces faster — all while increasing both your top-line revenue (occupancy, pricing power) and bottom-line profitability (operational efficiency, retention).
TRUSTED BY LEADING COLIVING DEVELOPERS
Our Core Marketing Services
1Website & Infrastructure Building
We design and build websites and essential digital infrastructure that not only showcase your brand but streamline your resident journey, from discovery to booking enabling a consistent growth right from the start.
2Brand Building & Positioning
We craft clear messaging and strong visual branding that makes your coliving concept stand out — all while ensuring your brand aligns with resident expectations and community needs, creating the right experience from the start.
3Digital Marketing & Lead Generation
From performance ads to organic content strategies, we drive awareness and generate qualified leads, helping you fill beds faster with the right residents. The integrated approach helps us deliver the best results.
4Continuous & Sustainable Growth
Sustainable growth goes beyond a one-time push. We implement ongoing SEO, content, referrals, and performance marketing, optimizing strategies over time to ensure high occupancy, lower costs, & scalable success for your coliving brand.
Real Results for Growing Coliving Spaces
We work with coliving operators to:
- Fill beds faster with the right residents
- Build a standout community brand
- Create marketing systems that scale with your growth
- Boost revenue through smarter pricing, improved positioning, and higher retention
If you’re building the future of shared living, we’re here to help.
ADVISED
COLIVING COMPANIES
70+
REVENUE
GENERATED
>$10MN
COUNTRIES
WORKED IN
14
See How We’ve Helped Coliving Spaces Thrive
Explore case studies where we’ve driven results through branding, marketing strategy, lead generation, and
community activation for coliving operators aworldwide
Fllat.com
Helped Fllat build website & scale marketing to generate leads at < $15 for USA. Worked on SEO, Performance Marketing, Lead Generation & more.
The Vibes
Built their website, designed the UI/UX, setup the initial SEO foundation, and help Vibes build and define a coliving brand for their operations in Italy.
Comfortable Coliving
Helped build a sustainable marketing funnel to scale lead generation efforts without any ad spends using SEO and growth hacks.
Rooral
Helped build a sustainable Google Ads marketing funnel to scale lead generation efforts. Also helped build marketing automation.
OSLO Coliving
Executed the best practices for community building in coliving and scaled their marketing efforts to generate consistent inbound leads.
NomadGao
Helped build a sustainable content marketing funnel to scale SEO efforts to generate 100% of the business without any ad spends.
Circles House
Helped in establishing the concept and building a great user and community experience when circles started.
Mama Pioneers
Helped in conceptualising and executing community best practices in Europe to help them curate an amazing coliving experience.
Node Living
Helped in creating the community experiences at scale. Also designed and launched creator residency in Spain.
Cowool
Helped in creating an onboarding program to integrate a new resident into the existing community smoothly, enhancing the user experience.
Coliving Incubator Program
Helped 20+ coliving founders with feasibility studies, business models, design, oeprations, sales, marketing, community building, and more to launch their coliving business successfully.
We help you Avoid making the
same marketing mistakes.
Let us explain some of our top observations and advise on the key mistakes most coliving founders do in theirn marketing.
1. Start building digital presence once project is live
2. Too much reliance on the performance marketing
3. Not understanding the target consumer persona
4. Not building the right distribution for your content
5. Not optimising the website as a lead generation machine
6. No process setup to handle leads and take them to conversion.
7. Ignoring brand differentiation in a crowded market
8. Not leveraging community-driven marketing
9. Focusing only on short-term bookings instead of long-term lead nurturing
10. Not measuring the right marketing KPIs
11. Underestimating the power of SEO and local search
12. Not utilizing strategic partnerships and collaborations
Want to fill your coliving space faster and build a brand residents love? Let’s make it happen.
Reach out to explore how we can work together.
WHAT OTHERS SAY
"Working with Artof.Co was key to bring momentum to our project and make wise decisions. The team, especially Gui and Christian, are amazing people to work with and true experts in their field."
Co-investor & Co-developer, Mama Pioneers
WHAT OTHERS SAY
"We had a clear view of the value we provided and clear view for our interior design, but for the rest, the coliving business was new to us in Europe (US coliving spaces like HackerHouse ran totally differently) and with all the uncertainties we needed help, as it's much better to get it right at front than to keep pivoting with the cost that this involves and how that will harm your brand... so getting the help, expertise and support from Gui was crucial at the beginning stages to make the right choices and get recognized within the industry."
CEO & Founder, Circles House
WHAT OTHERS SAY
"Having the Artof.Co team on our side gave us confidence in our project. From all the people we talked to, they were the ones who knew what they were talking about. I highly recommend to work with Gui, Mayank and his team if you are needing support and advise for your coliving business."
Project Director, Yo-Lo Coliving
The Art of Coliving Book.
A proven approach on how to build differentiated and life-enhancing shared spaces at scale.
Insights, frameworks and learnings from 200+ coliving organizations on community building, real estate sourcing, financial models, marketing best practices and shared living architecture.
Read everything about Coliving Marketing
Thoughts, musings, and ruminations.
Who we are?
👋 Hey, Gui and Mayank here. In short, we:
👥 spent 15+ years total in the coliving industry, founding coliving companies, tech products, helping coliving brands grow, running industry associations, advising coliving companies and researching (and publishing) about coliving best practices. Check resources & guides on this website to understand what we have been upto.
📈 cofounded and scaled coliving companies to 500+ units and across continents
🌎 worked with 70+ coliving companies & founders and incubated 20+ coliving projects in 2024-25.
We would be happy to help you build and grow your coliving business sustainably
Want to fill your coliving space faster and build a brand residents love? Let’s make it happen.
Reach out to explore how we can work together.

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